No, not puffinry. Puffery. A class action lawsuit levied against Electronic Arts for allegedly misleading investors over the performance of Battlefield 4 was dismissed this week, with U.S. District Court for the Northern District of California Judge Susan Illston labeling the publisher's promises as pre-release "puffery," rather than intentionally misleading hype. The lawsuit was filed late last year, accusing Electronic Arts of misrepresenting "the development and sales of the Company's Battlefield 4 video game and the game's impact on EA's revenue and projects moving forward." Battlefield 4 suffered numerous issues upon its launch in November, leaving many players unable to access its online multiplayer component. Fixes arrived months after the game's initial release, leading EA CEO Andrew Wilson to later describe the debacle as ...
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